Burger King ad angers Mexican ambassador

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Burger King ad angers ambassador

Tue Apr 14, 11:37 am ET
MEXICO CITY (Reuters)


A Burger King advertisement for new Tex-Mex style hamburgers, which features a squat Mexican draped in his country's flag
and an American cowboy, has offended Mexican officials who want the spot pulled.

Mexico's ambassador to Spain said posters for the new "Texican whopper," a cheeseburger with chile and spicy mayonnaise,
inappropriately display the Mexican flag, which is draped over the diminutive wrestler like a poncho.

"This advertisement denigrates the image of our country and uses improperly Mexico's national flag," Jorge Zermeno wrote
in a letter to Burger King in Spain, the Reforma newspaper reported on Monday.

The ambassador contacted the local offices of Burger King after he saw the posters in Spain, Reforma said.
The burger is only available in Europe, according to the paper.

Mexico has strict laws prohibiting the defamation of the flag, Zermeno said. He asked Burger King to cancel
the ad campaign that "offends Mexicans and Mexico."

The Miami-based fast-food chain Burger King was not immediately available to comment.

Last year, Sweden's Absolut vodka angered many U.S. citizens with a publicity campaign in Mexico
that idealized an early 19th century map showing chunks of the United States as part of Mexico.
The campaign was later dropped.

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Captain America challenges that Mexican wrassler to a fistfight!

all they needed in that add was a guy from INS coming up from behind

It seems to me that the mexicans have much bigger problems on their hands these days than ads for american fast food restaurants.

BMG wrote:

It seems to me that the mexicans have much bigger problems on their hands these days than ads for american fast food restaurants.

yea but they will bitch about it anyway because they know we are pc weak and the aclu is on their side

KK wrote:

BMG wrote:

It seems to me that the mexicans have much bigger problems on their hands these days than ads for american fast food restaurants.

yea but they will bitch about it anyway because they know we are pc weak and the aclu is on their side

I guess we can expect no different when our own president travels the world and calls the US a bad guy who needs to apologize to everyone.

BMG wrote:

KK wrote:

BMG wrote:

It seems to me that the mexicans have much bigger problems on their hands these days than ads for american fast food restaurants.

yea but they will bitch about it anyway because they know we are pc weak and the aclu is on their side

I guess we can expect no different when our own president travels the world and calls the US a bad guy who needs to apologize to everyone.

lead by example I guess. although it's a bad example